Providing users with an accessible and interactive NBA mock draft preview
An interactive web experience for analyzing and previewing NBA Draft content.
The 2020 NBA Draft Preview is an interactive digital experience for ESPN+ subscribers that allows fans to explore expert insights, mock drafts, and player deep dives. Fans can follow draft predictions from ESPN analysts Jonathan Givony, Mike Schmitz, and Kevin Pelton, simulating the experience of being an NBA GM. Project Goal: Engage subscribers with expert-driven content, providing a deep dive on top first-round prospects while keeping users engaged and informed throughout the draft preview experience.
Client
ESPN
Services
My Role: User-research, wire-framing, user experience, prototyping, interaction design, visual hierarchy, user flow, user research
Industries
Sports, Entertainment, Digital Media
Date
2020
















