Build Your Own NBA Allstar Team

A fantasy-style NBA All-Star digital experience for fans.

The Build Your Own NBA Allstar Team experience is a fantasy-style digital product, that allows fans to build custom teams and simulate game scores. Inspired by the league’s new playground-style format which was announced in 2017, the experience blends competition, personalization, and engagement into a fun, interactive platform for basketball fans.

Client

ESPN

Services

User-research, wire-framing, user experience, prototyping

Industries

Sports

Date

2017-2018

Our team was tasked with making this experience easy for users to navigate. We drew inspiration from ESPN Fantasy apps, NBA 2K, and other game-based experiences to create an interface that felt competitive, immersive, and intuitive. The goal was to give users the feeling of being an NBA All-Star captain; strategically selecting a winning squad and experiencing the excitement of game-day decision making.

I specialize in design, strategy, and storytelling for the sports industry — helping brands grow, engage communities, and stand out through creative direction, content, and visual identity.

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TM 2025

I specialize in design, strategy, and storytelling for the sports industry — helping brands grow, engage communities, and stand out through creative direction, content, and visual identity.

Contact Me

EXPLORE

TM 2025

I specialize in design, strategy, and storytelling for the sports industry — helping brands grow, engage communities, and stand out through creative direction, content, and visual identity.

Contact Me

EXPLORE

TM 2025