FC Pro Marketplace
Modernizing a Legacy Platform in the Wake of Acquisition
Fanatics faced a critical issue with its B2B marketplace platform that was costing the company millions in lost revenue. Retail partners and wholesale buyers struggled to complete purchases because the platform’s UI was complex, outdated, and difficult to navigate. Core workflows—such as browsing products, placing orders, and managing purchases—created friction that slowed down transactions and caused users to abandon purchases. The platform also lacked key functionality that business customers expected. Users were unable to easily track product availability, monitor order status, or contact their account managers directly through the portal. This forced many partners to rely on offline communication channels, creating operational inefficiencies and missed sales opportunities.
Client
Fanatics Collectibles
Services
Product Design
Industries
Technology
Date
2022-2025
At the same time, the product team faced significant technical constraints. The platform was built on a legacy database architecture that limited scalability and slowed product development. As part of the initiative, the engineering team was in the process of migrating the platform to a modern React-based codebase, requiring the design team to rethink workflows and interfaces while aligning closely with engineering on a new technical foundation.
We successfully launched the POC on time, addressing key challenges along the way. We introduced evergreen products, giving collectors greater flexibility and control, and added end-to-end order tracking for real-time updates from “received” to “delivered.” Internally, account managers—previously limited to one solicitation at a time—gained multi-solicitation and customization tools, enabling more efficient and personalized outreach. These changes transformed Topps Pro from a restrictive, fragmented tool into a transparent, flexible, and user-centered platform—streamlining workflows, empowering collectors, and strengthening account relationships. The redesign drove a 34.5% increase in sales in its first month, demonstrating the tangible impact of a user-centered approach on both experience and business results.