FC Pro Marketplace
Modernizing a Legacy Platform in the Wake of Acquisition
Fanatics Collectibles began with Zero Cool, a culture-driven trading card company founded by the creator of StockX that reimagined cards through music, fashion, art, and entertainment. After its acquisition, Zero Cool became the foundation of Fanatics Collectibles. Fanatics later acquired Topps, adding decades of legacy trading-card history and complex digital products to the platform.
Client
Fanatics Collectibles
Services
Product Design
Industries
Technology
Date
2022-2025
Our team was tasked with modernizing Topps’ legacy tools and workflows into scalable, future-ready platforms. As the design lead, I drove the end-to-end design process—leading user testing sessions, creating journey maps and service blueprints, designing low- and high-fidelity wireframes, building prototypes, contributing to the design system, iterating on solutions, and supporting QA to ensure high-quality execution.
We successfully launched the POC on time, addressing key challenges along the way. We introduced evergreen products, giving collectors greater flexibility and control, and added end-to-end order tracking for real-time updates from “received” to “delivered.” Internally, account managers—previously limited to one solicitation at a time—gained multi-solicitation and customization tools, enabling more efficient and personalized outreach. These changes transformed Topps Pro from a restrictive, fragmented tool into a transparent, flexible, and user-centered platform—streamlining workflows, empowering collectors, and strengthening account relationships. The redesign drove a 34.5% increase in sales in its first month, demonstrating the tangible impact of a user-centered approach on both experience and business results.