Guiding Users from Ads to Action: UX for FanDuel Promotions and Features

At FanDuel, our product strategy focused on converting fans into long-term users by creating a seamless path from fantasy sports engagement to sportsbook adoption as gambling became legal in more states. We designed landing pages, product features, and ad-driven experiences that reinforced FanDuel’s brand identity, built user trust, and prioritized usability at every touchpoint. By integrating interactive UI features, clear calls-to-action, and personalized promotions, we helped users transition naturally between products while maximizing engagement, retention, and conversion. This strategic approach ensured that our digital experiences not only captured attention but drove measurable business outcomes while maintaining a cohesive, reliable, and user-centered experience.