Viewing and Ordering from Customer Offers
Helping customers make informed decisions
While working on the B2B customer purchasing platform, I designed the mobile experience that allows distributors and hobby shops to review product offers sent by account managers and convert those offers into orders.
Client
Fanatics
Services
Product Strategy, User Experience, Layouts, Wireframes
Industries
Collectibles
Date
2022-2025
Customers receive time-sensitive product solicitations that include product details, pricing and supporting documentation such as checklists and sell sheets. My role was to design a streamlined mobile interface that allowed customers to quickly review available offers, select quantities, and complete their order without needing to contact their account manager. Over the course of the project, my role expanded from designing individual UI components to structuring the entire offer-to-order purchasing flow.
By transforming static product solicitations into an interactive purchasing experience, the platform enabled customers to move seamlessly from offer discovery to order completion, improving both sales efficiency and user autonomy.