ESPN
Digital & Social Content
During my time at ESPN, I collaborated with multiple teams, contributing to social channels such as Snapchat and Instagram, before transitioning to ESPN.com and briefly supporting ESPN The Magazine prior to its discontinuation. This diverse experience enabled me to develop a deep understanding of how to leverage data to craft stories and campaigns that both engage audiences and drive business results. I also gained hands-on experience developing strategies, contributing to content creation, writing copy, and more.
Client
ESPN
Services
Content Design UI & UX Design
Industries
News
Date
2015-2020
Each project is unique, but the goal remains the same: communicate a clear message to our users while expanding brand presence, building trust through our history and resources — including a world-class analytics team and a comprehensive sports statistics database — and keeping users engaged on our site and across social media platforms.
I worked on a wide range of projects, from high-profile campaigns like the LeBron Billboards — a custom content initiative where our team hired 32 NBA fans and artists to create billboards pitching LeBron to join their teams during free agency, before he ultimately joined the Lakers — to fast-turnaround design projects like custom jersey swaps during NBA free agency. I also contributed to major marketing campaigns for the NBA Finals, where the Golden State Warriors faced LeBron and the Cleveland Cavaliers, with content showcased across ESPN and ABC television platforms, a significant event for the company. The LeBron Billboards project strengthened my management and art direction skills, as I helped lead it from start to finish, while the jersey swap and NBA Finals campaigns allowed me to showcase my design skills under tight deadlines and high stakes.