Auburn Football
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Auburn Football is more than a team; it’s a storied brand built on tradition, performance, and community pride. Recruiting top talent is critical to maintaining competitiveness on the field and sustaining the program’s legacy. Design and strategic communication play a key role in this process — from creating visually compelling social content that highlights the team’s culture to implementing campaigns that amplify brand visibility and engage prospective recruits. By combining creative strategy with data-driven insights, our efforts helped Auburn Football win games, strengthen its national profile, and attract top-tier athletes who embody the program’s values and vision.
Client
Auburn Football
Services
Visual Design Marketing
Industries
Sports
Date
2015-2016
I spearheaded the creation of a dedicated Instagram account for the football program, separate from the university athletics page, to reach recruits directly instead of relying on traditional mail campaigns. I hired an intern to manage content and copywriting, then leveraged relationships with players and coaches to share and repost posts. This strategy grew the account from 0 to over 100k followers, driving engagement, increasing program visibility, and modernizing recruiting efforts at a time when social media’s potential was largely untapped.
To attract top-tier recruits, we developed a targeted strategy that leveraged Auburn Football’s rich history and legacy of excellence. Our approach highlighted the program’s proven track record of producing NFL talent and celebrated Heisman winners like Cam Newton and Bo Jackson to showcase Auburn as a destination for elite athletes. We also emphasized the reputation and achievements of Auburn’s coaching staff, as well as the vibrant culture, tradition, and campus experience that make the program unique. By combining these elements into a cohesive visual and content strategy, we were able to create compelling campaigns that resonated with prospective recruits, elevated Auburn’s brand visibility, and reinforced the program’s position as a premier destination for football talent.